Not So Spam-a-lot
E-Mailers are one of the most effective ways of marketing your company. Fact. They are far reaching, have effective click throughs’ and a proven track record for ROI.
Advertising e-mails are not spam. More often than not, they are a subscription service. The majority of people you are emailing would have signed up for the service, and so they already want to know what you’ve got to offer.
Although there are now other ways of advertising, such as Twitter, e-mails provide more information for your customers, and also prospective customers, as well as being eye catching and colourful.
A major advantage of e-mailers is that you can target specific groups. If your business has a loyalty card scheme for instance; you could target people who haven’t spent for a while by sending them an e-voucher; or you could send a discount for their favourite product. Tactics similar to these have traditionally seen huge increases in revenues for retailers.
Don’t just take our word for it though. Have a look at this link for a more in depth journey, and some facts and figures as to why e-mail campaigns really work.