Free Digital Guide
Title: The Guide to Buying Digital
Content : A look at most of the major considerations when specifying a digital project.
Price: Free - Just e-mail Damien Bové on damien@digitalmill.co.uk and we will send you a copy.
Table of Contents:
- A guide to buying digital
- A shift in market structures
- What is driving this change
- Products
- Websites
- Banner ads
- E-mail campaigns
- Mobile
- Social Media
- Podcast
- Define and Maintain Quality
- Quality
- Specification
- Functionality
- Technologies
- Cross Browser
- Screen resolution
- Colour Depth
- Accessibility
- Security
- Search Engine Optimisation
- Usability testing
- Hosting
- Tracking and Reporting
- Managing the Process
- Contracting models
- Project Management (what to do and what to expect)
- Helping your producer / PM
- Testing